The German company Allco Tiernahrung is becoming Vafo.de. Leading European pet food manufacturer VAFO Group has acquired the remaining stake in the German family-run business, which joined the group in 2017. This year, it will become a 100% subsidiary of VAFO Group operating under the new business name of VAFO.de. In their six years of cooperation, the two companies have achieved significant successes.
VAFO Group is acquiring the remaining stake in Allco Tiernahrung and will thus become the sole owner of the prosperous German company by the end of 2024. This marks a major milestone for both companies. Allco, which has been in the pet care market for more than 50 years, became part of the group in 2017. Over the course of more than six years of cooperation, the two companies have achieved many exciting successes together.
The acquisition opens the door to new opportunities for the group in the German market. “Germany is the most important market for us in Europe, and it’s where we want to further invest and expand our market position. We have reached very promising sales and market position thanks to the intensive work of Jörg Lefers and his team. I am happy that we will stay together and bring a lot of innovation in the short future” says Pavel Bouška, Chairman of the board VAFO Group. The Group’s diverse portfolio of brands offers customers a wide range of innovative products and first-class services.
Jörg Lefers will remain at the helm of VAFO.de: “We’ve put a lot of effort into launching the VAFO brands in the DACH region (Germany, Austria, and Switzerland) and have achieved widespread awareness and distribution of the main brands Brit and Carnilove. Now it’s time to take this work to the next level”.
The acquisition aligns with VAFO Group’s vision of steadily increasing its market share. In the era of globalization and digitalization, the company wants to transform its values into a unified outward image, manage communication more effectively and in a more targeted way, and be even closer to German customers by offering them better solutions to their needs. The dedicated Allco team led by Managing Director Jörg Lefers and Head of Sales Carsten Weerts will continue to lead Vafo.de in the future. The German team will also soon be able to offer the entire private label portfolio in all formats. VAFO wants to continue to expand its presence and support the flagship brands Brit and Carnilove, which are represented throughout Europe. Upon completion of the acquisition, VAFO Group plans major expansion, intensive investment, and further acquisitions in Germany.
