Private Labels
All-in-one from a single producer
Superpremium pet food and full private label service.
Private Labels
Create your private label with us
With three decades of industry experience and expertise in developing and marketing our well-known brands (Brit, Carnilove, Pooch & Mutt, and more) available in over 90 countries worldwide, we have established ourselves as a trusted name in pet nutrition. We’re here to help you every step of the way in bringing your private label to life, offering everything from R&D and QMS to pilot production, palatability trials or advising on design concepts.
Our factories offer highly flexible production capacity of any type of dry pet food, from low-grain premium to superpremium grain free products, including kibbles which are produced with the use of fresh meat only.
Our wet food production offers every type of meat can, sausage, and single serve pouch. We focus on top-quality meats and precise operation to ensure the flawless quality of the finished products.
Our treats encompass various product formats packed for ultimate pet enjoyment. No matter if semi-moist, crunchy or freeze dried snacks, chew bones or dental sticks - all of them are made with our DNA, high meat base, and no artificial colorants or chemicals.
We also offer a full range of health and BARF supplements, including chondro and vitamin tablets, aminos, oils, powders and vitamin chews. You'll always find the right format for your brand.
Private label process
Join us in providing pets with the nutrition they deserve.
Vafo certificates
Quality & Certificates
Our manufacturing facilities are certified according to the most exacting qualitative criteria and are fully compliant with the ISO 9001, HACCP, BRC and IFS quality standards. This ensures full traceability of all raw materials from their manufacture to the final product. Our recipes are based on quality ingredients and contain no objectionable additives, such as protein substitutes, soy, or GMOs. The quality of our products is regularly verified not only by our own in-house laboratory but also by independent ISO 17025 accredited laboratories.
Write us
If you have any questions we will always be happy to help.