Who is hiring?
VAFO Praha is a leading European premium pet food producer. Established in 1994, the second-generation family business has nearly 30 years of history. The company is headquartered in the Czech Republic and it is part of the VAFO Group. VAFO Praha focus is on distribution of BRIT and CARNILOVE brands.
VAFO Group has subsidiaries in Finland, Germany, Sweden, U.K., Austria and Estonia. VAFO Group’s core activity is the production and distribution of pet food. The group’s leading top-quality brands BRIT, CARNILOVE, HAUHAU, PrimaDog, PrimaCat, Christopherus, Pooch&Mutt and many more……are available in more than 85 countries worldwide while Brit being by far the largest and most successful brand across territories.
BRIT and CARNILOVE are no longer local brands with huge potential and ambition to become largest European brands – which requires sound strategic brand development in order to grow faster across both current and future markets.
What would be your job?
- Execution of strategic brand plans and communication on key export markets (PL, Nordics, D-CH-AT, UA, CRO….)
- Adaptation of ATL/BTL campaigns for international markets accordingly the situation on the respective market
- Planning and managing marketing campaigns in an omnichannel environment of the respective market
- Building and developing relationships with key markets, distributors, sister companies, agencies
- Building customer knowledge base for Vafo company, incl. consumer insight, category development, category entry points etc.
- Identifying new opportunities for further brand growth – segments, markets, channels.
- Monitoring key KPIs, analysis
- Situational analysis and development of annual plan incl. budget
To succeed in this role, you should have:
- University degree – economics, marketing, business administration or similar
- Ideally having both marketing and sales experience
- Strong service orientation
- Experience in working in international environment and with international implementation of company´s strategies
- Analytical skills, strategic thinking
- Sense for detail
- Creative, proactive, and self-standing yet team player
- Strong communication skills and fluent English language (written and spoken)
- Job location Prague (Czech Republic)
We Offer:
- Fun, enthusiastic work environment
- International teams of UK-FI-CZ pet lovers
- Background of own production facilities
- Challenges and exciting products
- Training opportunities